Back to top


Creative Direction was founded in London in 1990 and four years later we made the exciting decision to relocate to Cornwall (a home-coming for one of the directors). We are an independent, integrated and imaginative agency working in corporate identity/branding, literature, packaging, pr and new media.

As a carefully selected team of passionate and motivated designers and marketeers, our talent and broad experience enables us to provide truly dynamic and creative solutions for all your promotional and marketing needs.

We work closely with our clients, understanding their unique and individual requirements and we create solutions that really work - without exception our clients can pinpoint the day we started working with them and the positive impact we have made on their businesses.

Our success is your success and we continually exceed expectations, delivering designs that are unique, on time and within budget... we give you the reliability, experience and production capabilities of a large agency, with the personal touch of a small one.

CORPORATE IDENTITY

Great logos don’t just look good, they communicate, inspire, intrigue and involve... most importantly, they inform. They are the basis for all other forms of marketing and promotion with everything visually satelliting from this central core.

Good logos are communications-driven and we spend as much time as possible talking, exploring and imagining before we put pen to paper or mouse to pad. We get to know you the client, your business, your markets and your customers - our solutions are then an instinctive response based on decades of marketing experience.

Only by opening a brief out and exploring all the possibilities can we then start to refine it and clarify which routes might work and why. We then give careful consideration to colour, typography and the overall ‘tone of voice’. This working practice allows us to create identities and logos that are inventive and unique... logos that really work.

By understanding the who, how, what and why of branding we continue to produce some of the most exciting and hard working logos in the market place.

PROMOTIONAL LITERATURE

Some 10 years ago our very own industry predicted the death of paper and printed literature embracing e-everything. It has now become clear that on-line marketing has its flaws and limitations and in fact paper based marketing is more important now than it has ever been... without it most websites would enjoy very limited traffic.

We will help you think about your promotional and marketing material in completely new ways. Paper based promotion can offer a natural marketing structure with a ‘beginning, middle and end’, this enables us to take the reader on a measured journey, one that we will control from a marketing perspective.

We will introduce you to new, interesting formats (not just the A sizes), exciting paper textures and unique colour and print techniques. We work with a team of preferred photographers, all experts in their particular fields, so we will art direct the precise photographic results required to enhance our creative solutions.

We also offer the very best copywriting skills, again bringing in experts when required to fulfil your unique marketing requirements.

PACKAGING

Over the years we have developed highly original and commercial packaging solutions for products as varied as fresh cream and jewellery, beer and surf wax.

At Creative Direction, mere decoration has never been a substitute for a good idea. That idea must be underscored by a marketing strategy, thorough market research and an agreed and realistic product positioning. Our creative solutions are then stretched far beyond the cosmetic. Our designs are distinctive, recognisable and relevant - most importantly, they are successful.

Some of these success stories have been audited and we have seen sales increases of 40% after re-packaging and branding for one dairy company and in another instance our packaged produce outsold its competitors 4 to 1 when the new packaging hit the shelves.

When designing, we always consider the commercial consequences - our fees must be seen as an investment and with packaging, unlike many other areas of marketing, these results can be easily and instantly measured.

WEBSITES

Website design is an integral part of the marketing solutions offered at Creative Direction and because we are not programmers, but instead a design and marketing team, it means that the web solutions that we offer are very different to the predictable template led designs generated by most companies... who basically produce the same site over and over again with a different logo, a colour change and newly shaped buttons.

Each of our websites is a unique and very different experience that enthralls the viewer and truly reflects the business that it is promoting. Because websites don’t just get read, they get used, downloaded, browsed, linked to and searched for they have to work too. We make design, marketing and communication work powerfully together online.

We can offer content management systems, a variety of secure e-commerce solutions, e-newsletters and targeted e-campaigns. Along with this we can advise on web hosting, email facilities, optimisation and traffic analysis.

PR & MARKETING

To fulfil all our clients marketing needs, in 2000 Creative Direction put in place its own pr department. As with all our marketing disciplines, our approach to pr is highly integrated and always works within a very clear set of strategic goals.

We are experienced in creating campaigns and publicity across trade and consumer portals and we have outstanding national contacts within the news press, glossy magazines, broadcasting and new media.

We work with a wide range of journalists and editors on a daily basis and we know exactly what they want from a ‘press release’ or an article. Our expertise, knowledge and contacts get your products and messages in to the media and in to the public domain achieving the maximum publicity and profile in the shortest time frames.

Our pr experience covers the widest range of brands and companies encompassing, hotels and restaurants, foods, fashion, art and sport.

BE PART OF OUR SUCCESS

Creative Direction has put the team in place to offer you, the client, a ‘one stop shop’ for all your marketing needs. You can come to us needing just a logo or single piece of packaging, but you can be confident that as your needs increase, we have the expertise to support your company or product and guide you through every level of its marketing requirements - ensuring a successful conclusion.

We don’t distinguish between the size of the client or the size of the budget. We judge each project on its merits and strive to work with like minded individuals who appreciate and recognise the difference we can make to their business.

This finds us one day producing a logo for a local restaurant the next designing promotional literature for Boots the Chemist - it really is that varied. And it is this variety that keeps us creatively fresh, always finding unique solutions to very common marketing problems.

To view our portfolio of success stories - feel free to call us on 01208 269388.