Often, PR is a misconstrued, misunderstood activity…all smoke and mirrors?!
Creative Direction Design and Marketing Agency, working from Cornwall and Leicester, have run successful PR campaigns for a variety of clients; Boutique Hotels, Fashion Brands, a Bespoke Glass Designer to name a few. The one thing they all had in common was they had a product to shout about, they were proud and they wanted everybody to know.
PR has a rightful place in every business and is not only for the bigger corporate organisations like Unilever or for ‘celebrities’ like Katie Price. The actual truth is – if you have a good product, then PR is one way of putting that product in front of an audience of thousands, and is Price-less!
Our campaigns are carefully managed, we work with editors at all the major national journals and that relationship enables us to plan ahead, knowing what stories and features are being considered so we can submit articles and relevant news when it matters. In addition to the National Media, Regional Press and Trade Press are also part of the whole PR ensemble.
The majority of publications have an in-print and on-line presence now, news is fast and adaptable at the press of a button. It is therefore essential that PR accounts are also managed efficiently to ensure all news is ‘new’ and captures both the editors and readers attention.
At Creative Direction, our press releases are written and submitted as finished articles, with the best imagery, being popular with the editors as minimal work is required at their end for placement.
With this in mind; if you are launching a new business, a new product or have some exciting information to tell, then invest in a PR Campaign. See the fees involved as an investment, as the exposure you will get will far exceed the cost of similar advertisement placement.
Call us now for a meeting to discuss a PR Campaign and see examples of our work….they say there is no such thing as bad PR, but if it is done well the results will speak for themselves.
