Blog

January 27, 2012

‘Judging a Book By Its Cover’

Filed under: Creative Direction Disciplines — admin @ 11:35 am

Buddy Brochure

Your Promotional Literature

Here at Creative Direction Design Agency in Leicester and Truro we love rolling up our sleeves and designing a company brochure or piece of direct mail marketing literature. Together with stunning professional photography and well written text, we guarantee our clients will not only enjoy the process but the finished product will be a treasured asset.

Yes, printed literature for your business is alive and well, it should be judged by its cover and all the pages in-between… and contrary to common belief a few years ago, when we all started to embrace the digital world, it remains an important part of your marketing toolbox. A website on its own is not enough, having a physical presence is key.

With information and news updating at a fast pace via websites and even faster pace via the social media platform (Facebook, Twitter, Google+) … to have a beautiful brochure, that looks great and feels good to touch is a welcome keep sake for your customers and prospective customers.

Take a look at a few examples here

Let’s Take a Buddy Diving for an Example

Founded in 1969, A.P. Valves has grown from a small family business to the current position as UK market leaders and selling in over 50 other countries. The promotional literature we designed introduces the new BUDDY range of BCDs, their most advanced collection to date and reflected the unique qualities that have always set the company apart from the crowd… innovation, unrivalled levels of comfort, safety and performance.

What Creative Direction can do for You

If you are thinking about updating your literature or wanting to embark on a new printed marketing campaign we would be delighted to offer a no-obligation presentation of our work and have a chat about how we can help.

Author: Kate, Marketing Director

Email me : kate@creativedirection.info

Tweet Me : @cd_kate

Like Us : https://www.facebook.com/creativedirection.info

January 25, 2012

‘Looking Good In Leicestershire’

Filed under: Creative Direction Disciplines — admin @ 4:23 pm

Branding, logos, identities

…. whatever you like to call your trademark, it is singularly the most important factor for any business.  Here at Creative Direction, based in Leicester, we pride ourselves on creating eye catching, bespoke identities for a variety of business sectors. Branding not only has to have the ‘wow factor’ but has to speak your language and engage with your desired audience, it must stop them in their tracks wanting to learn more.

To take a look at a few of our identities click here

Let’s Take a Branding Example for a Security Company

Spinnaker are the leading security company for money transfer systems in Europe. As part of their expansion plans we created a dynamic global logo that reflected their position in the market place, the quality of their products and their plans for the future. This branding was applied to a multi-lingual website, marketing brochures and office/factory internal and external signage.

spinnaker

What Creative Direction can do for You

If  you fancy a  ‘make-over’ and want to ‘turn-heads’ this year then please do give us a call, we would be delighted to offer a no-obligation presentation of our work and have a chat about where we can take your marketing.

Author: Kate, Marketing Director

Contact Details:

Email : kate@creativedirection.info

Twitter : @cd_kate

https://www.facebook.com/creativedirection.info

November 28, 2011

Social Media Campaigns in Cornwall and Leicester

Filed under: Uncategorized — David @ 5:25 pm

SUCCESS STORY OF THE WEEK… Through our use of Social Media, managing campaigns for clients through Twitter, Facebook, YouTube etc. We have just seen one client’s traffic increase to his website by 44.9% in under 2 weeks.

PRIZE DRAW – Win an iPOD Touch

Filed under: Uncategorized — David @ 4:53 pm

www.facebook.com/creativedirection.info or @cd_david
PRIZE DRAW – As a thank you to our followers we will be offering an iPOD Touch in a draw on the 2nd January 2012 to followers old and new on our FACEBOOK and social media channels. So PLEASE share this and get us as many likes for this page as possible before then!

September 29, 2011

Social Media Cornwall / Social Media Leicester

Filed under: Uncategorized — David @ 9:46 am

If you’d like to keep up with us, our thoughts and our design/work in progress… do the Social Media thing and follow us on Facebook and Twitter!
@cd_david
@cd_kate
@cd_richard
www.facebook.com/creativedirection.info

Cornwall 100 Club

Filed under: Uncategorized — David @ 9:11 am

We are the design agency responsible for the new logo design and branding for the Cornwall 100 Club. We are also designing the clubs new website and have already worked on exhibition design material and promotional literature.

I am also pleased to announce that I have been voted on to the new committee and will work with the charity in a marketing capacity to ensure that they exceed their goals.

If you are interested in being a member of the Cornwall 100 Club, please feel free to give me a call and I can outline many of the benefits. I will then pass your details on to Claire Thayers who manages the membership in a superb fashion and she can take it from there.

Leicester Design Projects

Filed under: Uncategorized — David @ 9:04 am

We are busy this week designing a direct marketing campaign for a company of Financial Advisers in Leicester. We are then designing an advertising campaign that will run over the next year in some of the better Leicester Magazines.

Website Design Cornwall / Website Design Leicester

Filed under: Uncategorized — David @ 8:59 am

At Creative Direction we design, build and develop websites from scratch. There are no boring templates and each website design is a bespoke solution based on the clients unique and individual needs. Our programming and development skills are second to none and our sites are optimized (optimised) to the very highest standards (SEO Leicester / SEO Cornwall), but because we are a marketing team the sites we build far exceed the standard templates traditionally tendered by just programmers.

The websites we design and build engage with the audience, encourage them to explore the sites and most importantly hold their attention. We run statistics on all the sites we build and give clients access to these. Visits are good within their industries, bounce rates low and the amount of time spent on any one site averages around four minutes, which in web terms these days is a superb result.

If you would like to talk about your website design needs, wants or hopes, please feel free to give us a call.

Social Media Leicester / Social Media Cornwall

Filed under: Uncategorized — David @ 8:38 am

We are handling Social Media campaigns for a wide variety of clients: fashion, interiors, hotel, dentists etc. As a business – you need to embrace social media and its marketing potential now or you will be left behind.

We can manage social media campaigns for you utilising twitter, facebook, blogs, flickr, youtube, linkedin etc. whatever you business dictates. And our campaigns make a real difference, raising awareness, promoting products and services and generating business.

For clients that would like to manage their own social media, we can set up all systems and offer advice, training and scripting.

If you would like to know more about Social Media for your business feel free to give us a call, we are happy to have an informal chat and offer some guidance and advice.

July 21, 2011

Website Optimisation, Design and Development in CORNWALL and LEICESTER

Filed under: Uncategorized — David @ 12:57 pm

Your SEO needs to do what it says on the tin.

Try searching ‘Logo design Cornwall’, Packaging design Cornwall’, ‘Brochure design Cornwall’… that’s what we do and we are on page 1 of Google for each of these search terms. If your website doesn’t perform as you’d wish perhaps you should be considering a redesign and our services.

Creative Direction Logo