Creative Direction are once again working within the surf industry… a really good project seems to come around every 4 or 5 years. This time we’re overseeing everything visual at Saltrock, the UK’s oldest and original surf fashion brand. We are working with Saltrock’s in-house team developing a new website, marketing and advertising and handling all pr.
The new website launches at the end of August and not only is a huge leap forward for Saltrock, but it really stands out compared to the competition who seem to be lost in a world of corporate maelstrom and have totally forgotten their heritage.
A photo shoot was art directed this month by us for the Saltrock brand and the results are dramatic and a huge deviation from the predictable fashion/lifestyle shots and bleached out images of other brands. Thanks to Bjorn Thomassen, the photographer on the shoot.
