Design for Print » Rodda's
The promotion of an ‘affordable luxury’. Rodda’s has a heritage dating back over 100 years, with the design of this sales brochure it was decided to no longer compete on the dairy counter with more basic products, but instead to align the Rodda’s brand with more luxurious items. Cornish Clotted Cream was awarded a PDO (Protected Designation of Origin) and the promotion that has supported this treats the cream in the manner of a Single Malt Whisky or a vintage Champagne.
