Marketing » Saltrock
Creative Direction have been commissioned by Saltrock to oversee all things visual. Our brief to promote the brand to a much wider audience and therefore increase sales.
To promote Saltrock nationally as a credible, fun loving brand that is full of adventure; we first set about the rebuild of the website, producing a site that is full of texture, heritage and personality - this is supported by the very best and carefully art directed fashion photography.
This photography has then been used in national advertising, pos and a hard hitting pr campaign. This campaign has seen the brand featured in Mens Health magazine, Zest, the surfing press Devon Life and even Design Week.
The Saltrock promotion has now moved in to the realms of Social Media promotion and Creative Direction has devised campaigns within Twitter and Facebook - this promotion will aim to build a loyal following and community for the brand.
