Packaging
Over the years we have developed highly original and commercial packaging solutions for products as varied as fresh cream and jewellery, beer and surf wax.
At Creative Direction, mere decoration has never been a substitute for a good idea. That idea must be underscored by a marketing strategy, thorough market research and an agreed and realistic product positioning. Our creative solutions are then stretched far beyond the cosmetic. Our designs are distinctive, recognisable and relevant - most importantly, they are successful.
Some of these success stories have been audited and we have seen sales increases of 40% after re-packaging and branding for one dairy company and in another instance our packaged produce outsold its competitors 4 to 1 when the new packaging hit the shelves.
When designing, we always consider the commercial consequences - our fees must be seen as an investment and with packaging, unlike many other areas of marketing, these results can be easily and instantly measured.
Click on thumbnails for detailed description of project
