Packaging » Lusty Pirate
The name Lusty Pirate was chosen by Creative Direction from a shortlist suggested by the client. Most crisp packaging focusses on provenance, but we guided the client towards a style of packaging that stood out on the shelf compared to the norm and would appeal to both adults and children.
On presentation, the crisps gained an immediate listing in Tesco and were also stocked by The West Cornwall Pasty Company and Rick Stein’s outlets.
