Packaging » Newlands
The re-packaging exercise for one of the South West’s best known dairys was based on modernist illustration combined with classic typography. The original logo always had cattle and a sunrise, but through careful and considered illustration we introduced cows with real personality and this gave fantastic impact and pressence on the supermarket shelves. The milk colour coding was also carefully managed and a subtle blue, red and green were mixed to represent the milk types - this ensured a definite feel of quality.
