Packaging » Rodda's
Creative Direction was invited to re-package the whole Rodda’s range after successfully packaging an in-flight portion for use on British Airways flights.
A design system was evolved that allowed us to package a wide range of pots from 1.5cm deep upwards - keeping the designs and packaging corporate at all scales and in all dimensions. As part of the packaging exercise the Rodda’s brand was sympathetically evolved and the new packaging ensured real shelf appeal whilst still maintaining the Rodda’s heritage and values.
