Websites » Martin Elworthy Guns
A website, branding and promotions for the ex world clay shooting champion and his retail outlet. Specialists in all things shooting, it was important to create a website that paid homage to the quality and heritage of English Pairs, guns that trade for tens of thousands of pounds. The site reflects the intricacies of hand engraving and the qualities of the guns, but also remains accessible for the first time shooter, with resource sections that intelligently explain the differences between the brands, over and under shotguns and centre or rimfire rifles.
All photography for the site was carefully art-directed by Creative Direction and the copy was written in house - a challenging and exciting learning curve for the members involved.
